Media Overview

Nigeria has the biggest and most virile Media community in Africa, followed by South Africa and Kenya
Television
1 Network
41 Federal – owned stations known as the Nigerian Television Authority (NTA)
36 State – Owned stations
57 Private – Owned stations
5 Satellite stations
2 cable TV – Multichoice
Total Number of TV Stations – 141
Radio
1 Network – Radio Nigeria
41 Federal – owned stations known as the Federal Radio Corporation of Nigeria (FRCN)
1 Satellite station – RayPower
63 State owned stations
29 Private owned stations
4 Universities’ Owned
Total Number of Radio stations – 138
Outdoor
99 registered outdoor firms

Press 
Newspapers Over 150 functional Publications
(Daily/Weekend/Evening/Sports/Business/Non-English)

Magazine Over 40 titles
(Weekly/Monthly/Soft-Sell/Sports/Specialized Publications)
Foreign/international publications readily available but newsstand dates irregular

Social Media
Online Publications

• myniajanews.com
• allAfrica.com
• pointblanknews.com
• enews-africa.com
• mobileworldmag.com
• kickoffnigeria.com 
• brandworknigeria.com
• marketingworld.com

66 million internet users in Africa with a penetration rate of 5.6% (AMPS – all media & product survey)
Nigeria is largest Telecom market in Africa with upwards of 80 million users
Almost 5 million Nigerians already accessing FACEBOOK and over 8 million YAHOO!

MEDIA ANALYSIS

NATIONAL NEWSPAPERS

THE GUARDIAN

• Elitist choice of newspaper
• Business oriented and articulate
• Mature methods of reporting issues & events
• Focused and positioned for the next millennium
• Reputed for in-depth analysis
• Private ownership
  TARGET:   Corporate personnel and decision makers in the business world, job applicants.

THISDAY

• Positioned for classical members of the society
• Unique style of reporting
• Business focused
• Superb political analysis
• Good in general interest reporting
• Private ownership
  TARGET:  Upwardly moving members of the society and successful businessman and women

PUNCH

• Has the largest daily circulation in Nigeria
• Apparent for sensational reporting
• Promotes democracy and public enterprise 
• Acts as a check on government
• Well organized online sections

 TARGET: Masses

VANGUARD

• Credible mass and family focused publication
• Established in 1983 by a veteran journalist, Sam Amuka-Pemu
• Authoritative source of public, fashion/style information
• Has produced many award winning journalists

BUSINESS DAY

• Major daily business newspaper in Nigeria
• Excellent reporting style

• Strategic partnerships with Harvard business review and other international publications
• The only Nigeria newspaper with a bureau in Accra, Ghana

REGIONAL NEWSPAPERS

DAILY TRUST

• Headquartered in Abuja and mirrors Northern Nigeria effectively
• Also publishes Weekly Trust – Magazine
• Private owned and gives annual award – Africa of the year, to outstanding individuals

CHAMPION

• Based in Lagos and has strong ground in the South East
• Privately owned and mass appeal publication
• Has Daily and Weekend Editions

NIGERIAN STATESMAN

• Active in the Eastern part of the country as an established paper of Imo State
• Grass-root based
• Reports locally occurring events

NIGERIAN OBSERVER

• Government owned paper of Edo State
• Active at the state level
• Orientation is grass-root
• Classified as the voice of government

AMBASSADOR

• State government owned
• Reports more of state events
• Seen as a voice of government of Abia State

TRIUMPH

• Established newspaper of Kano State Government
• Politically active in reportage
• Most preferred by the elderly people that are political stable
• Grass root paper in Kano State and the environs

NIGERIAN TIDE

• Government owned newspaper and published since December 1, 1970
• Is the mouthpiece of Rivers State government
• Well organized web for easy navigation

NIGERIAN CHRONICLE

• Dependable in reporting government related issues in Cross River State
• Most preferred within the state as a government newspaper
• Grass root oriented paper

GASKIYA FIKOBO

• Government owned
• Vernacular as the language used in reporting
• The best for the core northerners
• Targeted mostly to the grassroots

NEWS MAGAZINES

TELL

• Broad based interest magazine
• Politically active in reportage
• Economic analysis, moderately good
• Positioned as the news magazine of politically active men and women
• Reveal the activities of the government positively and negatively
• Circulates across the country and enjoys the widest circulation
• Product of finest crop of journalists
• Privately owned

THE NEWS

• Politically active in reporting
• Human rights activism approach in reporting
• Not business oriented
• Positioned as human right magazine
• Privately owned

NEWSWATCH

• First ever serious and articulate news magazine
• Practices mature journalism
• Politically active but subtle in reporting
• Positioned as the news magazine of established businessmen and politically active people
• Always excel in issues analysis

MARKETING EDGE

• Primarily positioned for business and economy analyses
• Rich in economy analysis
• Target basically to the people in serious business, policy makers
• Not political but business oriented

COMMUNICATIONS WEEK

• Business oriented weekly publication
• Efficiently covers telecom and financial news
• Reporting style is highly intellectual

SOFT SELL NEWSPAPERS/MAGAZINES

CITY PEOPLE

• General interest in outlook
• Soft way of reporting politics
• Available in most major cities across the country
• Focuses on people and their life style

FAME

• Life style magazine
• Available in most cities across the country
• People oriented
• Sensational method of reporting

NATIONAL ENCOMIUM

• Life style magazine
• Sensational method of reporting
• Available in most cities across the country

EVENING NEWSPAPER  

• Mostly reviews the morning daily newspapers
• Moderately cheap
• Circulates within the metropolis

Example:  PM News, Evening Express

PRIVATE TELEVISION STATIONS

GALAXY

• Situated at Allen, Lagos
• Highly efficient in entertainment
• Grass root system of news coverage

CHANNELS

• Practices mature and responsible journalism
• Carries everybody along irrespective of the geographical setting
• News oriented station (business, politics, etc)
• Stands the test of time

AFRICA INDEPENDENT TELEVISION (AIT)

• Positioned as an international television
• On the satellite
• High reach and reception across the country
• An mass orientated station

SILVERBIRD

• Positioned for entertainment and news
• The only television station that organizes beauty pageants
• Practices professional broadcasting

DEGUE BROADCASTING NETWORK (DBN)

• Initially positioned as a sports channel
• Diversified into news and entertainment
• Strong reception within the metropolis
• An up coming news station.

MURHI INTERNATIONAL (MITV)

• Balances news with entertainment
• Excels in vernacular programme
• Reception is more in Lagos and environs

STATE TELEVISION STATION

NIGERIAN TELEVISION AUTHORITY (NTA)

• Government owned
• High network
• Stationed in all the states of the federation
• News-based but seen as the government voice to the masses

Other television stations are those owned by the state governments where they are situated.
Example of such are:

• Lagos State Television (LTV)
• Anambra Broadcasting Television Service (ABSTV)
• Enugu State Broadcasting Service (ESBS)
• Broadcasting Corporation of Oyo State (BCOS)
• Ogun State Television (OGTV)
• Imo State Television (IMSTV)
• Rivers State Television (RSTV)

The main focus is the reporting of activities within the state; and most of them in order to enrich their programmes hook up to NTA for Network News Service