CONSUMER PR & MEDIA RELATIONS FOR TRAVEL/HOSPITALITY CLIENTS

Adriel Hospitality:

This hospitality and hotel management company was in the business of setting up top rated hotel in Nigeria and also promote tourism and hospitality.
The new ADRIEL Hotel was positioned as another demonstration of the expertise of ADRIEL
Well structured media tour was organised to the hotel in Kaduna
We generated a stream of articles that showed the immense luxury of the hotel
JSP succeeded in diverting attention from the safety fears of Kaduna and focussed on the positive sides of the city and the sheer splendour of the hotel which made visits to the location a more attractive proposition.

PUBLIC/GOVERNMENT AFFAIRS/LOBBYING

NATIONAL ASSEMBLY COMPLEX
Public relations campaign of the official opening
ceremony in 1999 before the swearing of President Obasanjo.
The Construction Company, C&C Construction and the Government needed to project the complex as a symbol of democracy.
JSP arranged a series of facility tours for key national media.
Set up interviews for the company top executives.
Prepared a series of features articles and stories, highlighting the significance of the complex.
Executed an effective media relations campaign for the opening, which was performed by the former Military Head of State, General A.A. Abubakar.
Prevented negative reportage about the complex

NIGERIA LNG
Managed the official commissioning of the multibillion dollar plant by President Obasanjo
Ensured 100% positive reports on LNG and demonstrate the benefits to the nation.
Prepared Questions & Answers for the press to ensure company’s motives were well understood.
Prepared releases and materials for the international press.
Achieved good coverage of opening in the Nigerian press and international PR.

CORPORATE PR:

RENAULT
Renault was launching a new range of sharp vehicles in the Nigerian market after a long absence.
PR was required to show the brand as modern and reliable.
JSP organized awareness raising media events in Lagos and Abuja to project Renault in exciting fresh light.

Prepared daily position statements.
Set up a crisis management centre at FedEx office.
We succeeded in keeping out of the media, the customs negative aspects of the story. The few publications that carried the story left out the FedEx name. The crisis was well contained.

Coca-Cola Major Accidents
In 2002 and 2003, Coca-Cola trucks were involved in major accidents in which many lives were lost.
JSP set up a crisis management centre at Coca-Cola/NBC.
JSP prepared carefully worded press releases and statements, which expressed deep sympathy and sincerity of the top management of the company.

Personal visits by the top management of the company were organized to the Head of the community and victims of the family.
JSP made appeals to the media not to use the story and if they must, not to sensationalize it as the company was acting most sincerely.
The track record and sound training programme usually organized for the drivers was explained so the company can be seen as responsible.
Crisis in both cases was contained and the company was not projected as reckless.

Other Crisis Management Situations
PZ Industries (Cussons) on accusation of importing expired milk products.
Former Head of State at the Oputa Panel
Central Bank of Nigeria's forex clamp down on selected banks including Leadbank.

SPONSORSHIPS

Miss World (2002)
We arranged for the visit of Miss World to Nigeria for our former client, Guinness.
Objective of the visit was to give Guinness a sophisticated image and associate the Miss World with Michael Power, the Guinness Icon.

Winneba Youth Choir from Ghana
JSP was responsible for the PR handling of the recent visit of the Winneba Youth Choir from Ghana
The relevance of the performance was demonstrated.
PR efforts helped in ensuring a full house at the concert.
Photos and stories were sent out after the concert to tell the full story.

Other Sponsorships Events
1, Kaduna Polo Tournament (Malta Guinness)
2, Hilton Golf
3, Africa Cup of Nations Sponsorship (Coca-Cola)
4, All Africa Games part sponsorship (PZ Industries)
5, Starcomms (One of biggest local IPOs) Initial entry PR strategy
enabling environment creation with high media profile

IBTC (Investment Bank)
Communications advise