Abilities Integrate Communications - A Subsidiary of JSP

Introduction: Da Storm Musical Tour

Abilities Integrate Communications, a subsidiary of JSP Corporate Communications, partners with Synthesis Communications as they set to host the first ever Da Storm Musical Tour in several world cities with the first mapped out countries project 001: Ghana, Malaysia and London. National mapped out cities project 01: Ibadan, Awka and Warri 

Da Storm Musical Tour is a project well thought out and articulated by Abilities Integrate Communications to recreate the soul of musical fiestas in our clime. The focuses will be to use music as a creative and cultural production to pass a message of unity and hope to young Nigerians in Diaspora.

This tour is geared towards refreshing the youths through exploiting the virtues and values of music to recant our collective heritage as a people. The musical tour will be distinct, rich and creatively designed to be like none presently in existence. It is hoped that, the tour will bring out the intellectual and cultural essence of our youths and point them to the path of integrity, enterprise, leadership and moral rectitude. 

This event series showcases the best of multiple award winning artistes and comedians such as:

ž  P. Square, Banky W., Terry G.,  Tuface, Midnightcrew, MI, Ice Prince, WhizzKid, AY, Julius Agwu, Reggie Rockstone, Bracket, Dr. Paapopo, Mohits Crew, Basketmouth, Helen Paul, J. Martins, Pasuma, Timaya, Seyi Law, 9ice, Gordons, Chike Allison, D,Banj, Dr. Sid, Wande Coal, Sauce Kid, Duncan Mighty etc.

The show will feature a whole of inspiring side attractions and the entire event will focus on youths age 18 – 35 and of course all that are young in heart both Nigerians and their hosts in the various cities where the shows will take place.

Companies and their brands are also encouraged to use this platform to reach out to their target audience even as it provides them an opportunity to sponsor all or an aspect of the event.

Research has shown a high level of anticipation among target audience. For instance in the various cities starting from Ghana, the event will focus on promoting unity and oneness by bringing Nigerians, Ghanaians and other Africans under one roof to enjoy the best renditions from their favourite artistes. It will also and most importantly aim at exploiting the influence of the artiste on the day of event to motivate the youths to pursue and accomplish their dreams

The Da Storm musical tour seeks to redress the imbalance of the youths between their culture and their contemporary life style even as they live outside Nigeria. The musical tour will employs this music platform as an instrument to reach out to the Nigerian youth in Diaspora and to convey a message of hope to this youth segment who are increasingly disillusioned and losing hope in their fatherland. It seeks to encourage those, who have become enmeshed in the cultures of foreign lands and who have little or no respect for the values and cultures of the fatherland, that there is hope for Nigeria and that someday Nigeria will be better.

Reigniting the Passion!

Music has been described as a universal language and this is indicative of the communicative ability of music. Because music is a stimulus to our sense of hearing, it is clear that music can, and does, convey information. Music expresses, at different moments: serenity or exuberance, regret or triumph, hope or despair. It expresses each of these moods, and many others, in a numberless variety of subtle shadings and differences. It may even express a state of meaning for which there exists no adequate word in any language. An indispensible fact is that, all music has an expressive power and that all music serves a purpose to engender happiness, to inspire and to give hope.

The world over, music has been used as an instrument to convey hope and empathy. From the “We are the world concert” organised for the suffering peoples of the African continent to the debt cancellation concert organised in South Africa - where the debt of certain third world countries were under consideration for reduction, to the “Save Haiti Concert” anchored by Yclef for the flood victims of Haiti.

 In Nigeria, a musical compilation which featured talented artists amongst which were the award winning 2face, Timaya and a host of others sang against teenage pregnancy and the enlightenment and education of the female child. Cobhams Asuquo, a music producer of renown also directed and produced a musical piece which he also featured in “Maga no need pay” and in this piece prominent Nigerian artist like Omawunmi, Banky W and MI featured and they sang against fraudulent means of acquiring wealth. In this piece, they recited the values of hard work and dedication and advised the youths to wake up to the very values upon which Nigeria was built and which are immensely under threat. It is via these and other ways that music has been used as an instrument to build and embolden hope in the hearts of its target.

The Nigerian youth in Diaspora can be described as a cultural ‘mulato’, who though Nigerian by descent and ancestry, is so entwined with other cultures - which he has come to imbibe as his own - but due to certain factors which could be racial or socio cultural - cannot be fully accepted into the system whatever his attainment and status. He becomes a social ‘mulato,’ neither here nor there; far removed from the ways of his forebears and not fitting into the society he finds himself. This has left him in a suspended state where a reaching out to his roots present a picture of gloom and despair, the picture that present day Nigeria paints.   

The Da Storm musical tour seeks to redress this; it employs this platform of music as an instrument to reach out to the Nigerian youth in Diaspora and to convey a message of hope to this youth segment who are increasingly disillusioned and losing hope in their fatherland. It seeks to encourage those, who have become enmeshed in the cultures of foreign lands and who have little or no respect for the values and cultures of the fatherland, that there is hope for Nigeria and that someday Nigeria will be better.

This concert which comprises majorly of Nigerian artists will see the tour going to different parts of the world; Ghana, Malaysia, UK and other areas where the message will be spread to the target.

The Da Storm musical concert is a message of hope, a message that Nigeria will be better, for us and for posterity